{"id":151540,"date":"2025-11-14T11:26:39","date_gmt":"2025-11-14T10:26:39","guid":{"rendered":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/?p=151540"},"modified":"2026-03-09T15:52:21","modified_gmt":"2026-03-09T14:52:21","slug":"pivovarkosteleccz-a-preference-mladych-konzumentu-v-neustale-promene-trhu","status":"publish","type":"post","link":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/pivovarkosteleccz-a-preference-mladych-konzumentu-v-neustale-promene-trhu\/","title":{"rendered":"Pivovarkosteleccz a preference mlad\u00fdch konzument\u016f v neust\u00e1l\u00e9 prom\u011bn\u011b trhu"},"content":{"rendered":"<p><strong>Pivn\u00ed mixy<\/strong> p\u0159edstavuj\u00ed zaj\u00edmavou alternativu pro ty, kte\u0159\u00ed hledaj\u00ed sv\u011b\u017e\u00ed chu\u0165 s ni\u017e\u0161\u00edm obsahem alkoholu. STK p\u0159etv\u00e1\u0159ej\u00ed tradi\u010dn\u00ed koncepty, \u010d\u00edm\u017e oslovuj\u00ed \u0161irok\u00e9 spektrum p\u0159\u00edznivc\u016f. Dne\u0161n\u00ed v\u00fdrobci piva experimentuj\u00ed s r\u016fzn\u00fdmi p\u0159\u00edsadami a aromaty, co\u017e umo\u017e\u0148uje ka\u017ed\u00e9mu naj\u00edt si to sv\u00e9.<\/p>\n<p>Mezi popul\u00e1rn\u00ed mo\u017enosti pat\u0159\u00ed <strong>nealkoholick\u00e9 pivo<\/strong>, kter\u00e9 se st\u00e1v\u00e1 st\u00e1le \u010dast\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed spole\u010densk\u00fdch akc\u00ed a ka\u017edodenn\u00edho \u017eivota. Tento n\u00e1poj si zachov\u00e1v\u00e1 v\u0161echny kl\u00ed\u010dov\u00e9 vlastnosti piva, av\u0161ak bez intoxikuj\u00edc\u00edch \u00fa\u010dink\u016f, a proto je ide\u00e1ln\u00ed volbou pro aktivn\u00ed jedince, kte\u0159\u00ed preferuj\u00ed zdrav\u011bj\u0161\u00ed formy z\u00e1bavy.<\/p>\n<p>\u017divotn\u00ed styl mlad\u00fdch lid\u00ed se neust\u00e1le m\u011bn\u00ed a p\u0159izp\u016fsobuje se nov\u00fdm trend\u016fm. Otev\u00edr\u00e1 se tak prostor pro inovativn\u00ed produkci a marketing, kter\u00fd se zam\u011b\u0159uje na po\u017eadavky modern\u00edch u\u017eivatel\u016f. Pivovarn\u00edci, kte\u0159\u00ed dok\u00e1\u017eou reagovat na tento posun, maj\u00ed \u0161anci zaujmout spot\u0159ebitele a vytvo\u0159it si tak silnou pozici na trhu.<\/p>\n<h2>Vliv trend\u016f zdrav\u00e9ho \u017eivotn\u00edho stylu na v\u00fdb\u011br piva<\/h2>\n<p>Spot\u0159ebitel\u00e9 se st\u00e1le v\u00edce obracej\u00ed k nealkoholick\u00e9mu pivu jako alternativ\u011b k tradi\u010dn\u00edm n\u00e1poj\u016fm. T\u00edmto zp\u016fsobem mohou dodr\u017eovat zdrav\u011bj\u0161\u00ed \u017eivotn\u00ed styl, ani\u017e by museli vynechat chu\u0165 piva.<\/p>\n<p>Dne\u0161n\u00ed trh nab\u00edz\u00ed \u0161irok\u00e9 spektrum pivn\u00edch mix\u016f a n\u00edzkoalkoholick\u00fdch n\u00e1poj\u016f. Tyto produkty se st\u00e1vaj\u00ed st\u00e1le popul\u00e1rn\u011bj\u0161\u00edmi, co\u017e reflektuje posun v preferenc\u00edch samotn\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<table>\n<tbody>\n<tr>\n<th>Typ n\u00e1poje<\/th>\n<th>Obl\u00edbenost (%)<\/th>\n<\/tr>\n<tr>\n<td>Nealkoholick\u00e9 pivo<\/td>\n<td>45<\/td>\n<\/tr>\n<tr>\n<td>Pivn\u00ed mixy<\/td>\n<td>35<\/td>\n<\/tr>\n<tr>\n<td>N\u00edzkoalkoholick\u00e9 n\u00e1poje<\/td>\n<td>20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Rodiny s d\u011btmi \u010dasto sahaj\u00ed po nealkoholick\u00fdch variant\u00e1ch, kter\u00e9 jsou vhodn\u00e9 pro ka\u017edou p\u0159\u00edle\u017eitost. To podporuje celkovou popularitu zdrav\u011bj\u0161\u00edch voleb.<\/p>\n<p>Krom\u011b toho se vyr\u00e1b\u00ed st\u00e1le v\u00edce inovativn\u00edch receptur, kter\u00e9 kombinuj\u00ed tradi\u010dn\u00ed chu\u0165 piva s ovocn\u00fdmi p\u0159\u00edchut\u011bmi v pivn\u00edch mixech. Tyto novinky zaujmou jak mlad\u00e9, tak star\u0161\u00ed z\u00e1kazn\u00edky.<\/p>\n<p>Podstatn\u00fdm faktorem je tak\u00e9 zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zdravotn\u00edch v\u00fdhod\u00e1ch. N\u00edzkoalkoholick\u00e9 n\u00e1poje nab\u00edzej\u00ed ni\u017e\u0161\u00ed kalorickou hodnotu a jsou tak atraktivn\u011bj\u0161\u00ed pro ty, kte\u0159\u00ed dbaj\u00ed na svou hmotnost.<\/p>\n<p>Tyto trendy jsou podporov\u00e1ny i marketingov\u00fdmi kampan\u011bmi, kter\u00e9 zd\u016fraz\u0148uj\u00ed v\u00fdhody zdrav\u011bj\u0161\u00edho \u017eivotn\u00edho stylu a jeho souvislost s v\u00fdb\u011brem n\u00e1poj\u016f. Spot\u0159ebitel\u00e9 se c\u00edt\u00ed motivov\u00e1ni volit pr\u00e1v\u011b tyto varianty.<\/p>\n<p>Budoucnost trhu s n\u00e1poji bude pravd\u011bpodobn\u011b \u010d\u00edm d\u00e1l v\u00edce zam\u011b\u0159ena na produkty, kter\u00e9 spoj\u00ed v\u00e1\u0161n\u011b pro pivo a osv\u011b\u017euj\u00edc\u00ed zdrav\u00e9 mo\u017enosti. Spole\u010dnosti by m\u011bly reagovat na tuto popt\u00e1vku a roz\u0161i\u0159ovat sv\u00e9 portfolia, aby z\u016fstaly relevantn\u00ed.<\/p>\n<h2>Preferov\u00e1n\u00ed lok\u00e1ln\u00edch produkt\u016f mezi mlad\u00fdmi spot\u0159ebiteli<\/h2>\n<p><strong>Volba lok\u00e1ln\u00edch zna\u010dek<\/strong> se ukazuje jako trend mezi mlad\u00fdmi kupci, kte\u0159\u00ed hledaj\u00ed origin\u00e1ln\u00ed a autentick\u00e9 z\u00e1\u017eitky. Spot\u0159ebitel\u00e9 jsou v\u00edce orientov\u00e1ni na hodnoty, kter\u00e9 odr\u00e1\u017eej\u00ed jejich \u017eivotn\u00ed styl. Lok\u00e1ln\u00ed pivn\u00ed mixy a n\u00edzkoalkoholick\u00e9 n\u00e1poje se st\u00e1vaj\u00ed vyhled\u00e1van\u00fdmi polo\u017ekami na trhu. Zna\u010dky, kter\u00e9 podporuj\u00ed m\u00edstn\u00ed tradice a kulturu, se st\u00e1vaj\u00ed obl\u00edben\u011bj\u0161\u00edmi.<\/p>\n<p>\u010casto je to spojeno s touhou po kvalit\u011b a transparentnosti. Mlad\u00ed lid\u00e9 cht\u011bj\u00ed v\u011bd\u011bt, co pij\u00ed, a m\u00edstn\u00ed producenti dok\u00e1\u017e\u00ed nab\u00eddnout p\u0159\u00edb\u011bhy, kter\u00e9 se v\u00e1\u017eou k jejich v\u00fdrob\u011b. Zna\u010dky jako <a href=\"https:\/\/pivovarkosteleccz.com\/\">https:\/\/pivovarkosteleccz.com\/<\/a> um\u011bj\u00ed oslovit z\u00e1kazn\u00edky sv\u00fdmi inovativn\u00edmi produkty.<\/p>\n<p>Sou\u010dasn\u011b se zvy\u0161uje pov\u011bdom\u00ed o ekologick\u00fdch aspektech v\u00fdroby. Mnoho mlad\u00fdch nakupuj\u00edc\u00edch preferuje n\u00e1poje, kter\u00e9 maj\u00ed ni\u017e\u0161\u00ed uhl\u00edkovou stopu. T\u00edm podporuj\u00ed m\u00edstn\u00ed ekonomiku a udr\u017eitelnost. Vyhled\u00e1v\u00e1n\u00ed lok\u00e1ln\u00edch variant s d\u016frazem na zdrav\u00fd \u017eivotn\u00ed styl z\u0159eteln\u011b ovliv\u0148uje trh.<\/p>\n<p>Celkov\u011b lze pozorovat posun sm\u011brem k <em>autentick\u00fdm<\/em> a <em>lok\u00e1ln\u00edm<\/em> produkt\u016fm, kter\u00e9 se st\u00e1vaj\u00ed symbolem modern\u00ed kultury. D\u016fraz na kvalitu a udr\u017eitelnost vytv\u00e1\u0159\u00ed novou dimenzi v preferenc\u00edch spot\u0159ebitel\u016f, p\u0159i\u010dem\u017e nab\u00eddka r\u016fzn\u00fdch variant pivn\u00edch produkt\u016f st\u00e1le roste.<\/p>\n<h2>Jak marketingov\u00e9 strategie ovliv\u0148uj\u00ed n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed<\/h2>\n<p>Kl\u00ed\u010dov\u00e1 role marketingov\u00fdch strategi\u00ed spo\u010d\u00edv\u00e1 v oslovov\u00e1n\u00ed a motivaci spot\u0159ebitel\u016f prost\u0159ednictv\u00edm r\u016fzn\u00fdch kan\u00e1l\u016f. Zvl\u00e1\u0161t\u011b u n\u00edzkoalkoholick\u00fdch n\u00e1poj\u016f a nealkoholick\u00e9ho piva se spr\u00e1vn\u00e1 marketingov\u00e1 kampa\u0148 m\u016f\u017ee z\u00e1sadn\u011b prom\u00edtnout do mno\u017estv\u00ed prodan\u00fdch produkt\u016f. Zac\u00edlen\u00ed na konkr\u00e9tn\u00ed demografick\u00e9 skupiny, jako jsou mlad\u00ed dosp\u011bl\u00ed, m\u016f\u017ee vy\u00fastit ve zv\u00fd\u0161en\u00ed z\u00e1jmu o pivn\u00ed mixy, kter\u00e9 kombinuj\u00ed chu\u0165 a ni\u017e\u0161\u00ed obsah alkoholu.<\/p>\n<p>Studie ukazuj\u00ed, \u017ee spot\u0159ebitel\u00e9 cht\u011bj\u00ed m\u00edt ve sv\u00e9m v\u00fdb\u011bru mo\u017enosti, kter\u00e9 jsou prezentov\u00e1ny jako trendy. V\u00fdrazn\u00e9 brandingov\u00e9 prvky a inovativn\u00ed balen\u00ed mohou ovlivnit v\u00fdb\u011br u poli\u010dek obchod\u016f. N\u00e1padit\u00e9 reklamn\u00ed kampan\u011b, kter\u00e9 kladou d\u016fraz na zdrav\u00fd \u017eivotn\u00ed styl a spole\u010densk\u00fd aspekt konzumace, mohou pozitivn\u011b ovlivnit vn\u00edm\u00e1n\u00ed t\u011bchto produkt\u016f.<\/p>\n<p>Kl\u00ed\u010dov\u00fdm faktorem je tak\u00e9 dostupnost informac\u00ed o produktech. \u010c\u00edm jasn\u011bj\u0161\u00ed a z\u0159eteln\u011bj\u0161\u00ed jsou v\u00fdhody nizkoalkoholick\u00fdch n\u00e1poj\u016f \u010di nealkoholick\u00e9ho piva, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee si je z\u00e1kazn\u00edci vyberou. V kombinaci s atraktivn\u00edmi cenov\u00fdmi nab\u00eddkami a sout\u011b\u017eemi mohou marketingov\u00e9 strategie podpo\u0159it prodeje pivn\u00edch mix\u016f a dal\u0161\u00edch alternativ.<\/p>\n<h2>Technologick\u00e9 inovace v pivovarnictv\u00ed pro mladou generaci<\/h2>\n<p>V\u011b\u0159te nebo ne, n\u00edzkoalkoholick\u00e9 n\u00e1poje se st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdm prvkem pivn\u00edho portfolia. Pro\u010d nezkusit modern\u00ed pivn\u00ed mixy, kter\u00e9 kombinuj\u00ed tradi\u010dn\u00ed chu\u0165 s nov\u00fdmi trendy? Tyto inovace p\u0159itahuj\u00ed nov\u00e9 fanou\u0161ky, kte\u0159\u00ed hledaj\u00ed lehkost a sv\u011b\u017eest ve sv\u00e9m lifestyle.<\/p>\n<ul>\n<li>Nab\u00eddka atraktivn\u011bj\u0161\u00edch n\u00e1poj\u016f pro mlad\u00e9 spot\u0159ebitele.<\/li>\n<li>Modern\u00ed technologie umo\u017e\u0148uj\u00ed p\u0159esn\u00e9 sledov\u00e1n\u00ed ingredienc\u00ed.<\/li>\n<li>P\u0159izp\u016fsoben\u00ed receptur na m\u00edru aktu\u00e1ln\u00edm tendenc\u00edm v pit\u00ed.<\/li>\n<\/ul>\n<p>Aktivn\u00ed marketing zam\u011b\u0159en\u00fd na tuto c\u00edlovou skupinu vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed m\u00e9dia k propagaci inovativn\u00edch produkt\u016f, co\u017e zaji\u0161\u0165uje rychlou a efektivn\u00ed komunikaci. Spojen\u00ed mezi modern\u00edmi chut\u011bmi a digitalizac\u00ed tak p\u0159in\u00e1\u0161\u00ed sv\u011b\u017e\u00ed pohled na tradi\u010dn\u00ed odv\u011btv\u00ed.<\/p>\n<h2>Ot\u00e1zky a odpov\u011bdi: <\/h2>\n<h4>Jak se m\u011bn\u00ed preference mlad\u00fdch konzument\u016f p\u0159i v\u00fdb\u011bru piv?<\/h4>\n<p>Preference mlad\u00fdch konzument\u016f se v posledn\u00edch letech vyvinuly sm\u011brem k v\u00fdrobk\u016fm, kter\u00e9 nab\u00edzej\u00ed unik\u00e1tn\u00ed chut\u011b a lok\u00e1ln\u011b vyroben\u00e9 produkty. Mnoz\u00ed mlad\u00ed lid\u00e9 vyhled\u00e1vaj\u00ed piva s n\u00edzk\u00fdm obsahem alkoholu nebo bez alkoholu, a tak\u00e9 zaj\u00edmaj\u00ed o historick\u00e9 a tradi\u010dn\u00ed metody v\u00fdroby. Je d\u016fle\u017eit\u00e9, aby v\u00fdrobci piv reagovali na tyto trendy a nab\u00edzeli produkty, kter\u00e9 spl\u0148uj\u00ed tyto n\u00e1roky.<\/p>\n<h4>Jak\u00e9 konkr\u00e9tn\u00ed faktory ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed mlad\u00fdch spot\u0159ebitel\u016f p\u0159i n\u00e1kupu piva?<\/h4>\n<p>Mezi hlavn\u00ed faktory pat\u0159\u00ed kvalita surovin, inovativn\u00ed p\u0159\u00edchut\u011b a m\u00edstn\u00ed p\u016fvod v\u00fdrobk\u016f. D\u00e1le je d\u016fle\u017eit\u00e1 tak\u00e9 cena a branding, jako\u017e i celkov\u00fd z\u00e1\u017eitek z konzumace, kter\u00fd zahrnuje atmosf\u00e9ru bar\u016f a restaurac\u00ed. Mlad\u00ed lid\u00e9 \u010dasto berou v \u00favahu ekologick\u00e9 a etick\u00e9 aspekty spojen\u00e9 s v\u00fdrobou piva, nap\u0159\u00edklad pou\u017eit\u00ed organick\u00fdch komponent\u016f a udr\u017eiteln\u00e9 postupy.<\/p>\n<h4>Jak pivovary reaguj\u00ed na zm\u011bny v preferenc\u00edch mlad\u00fdch konzument\u016f?<\/h4>\n<p>Pivovary se adaptuj\u00ed na nov\u00e9 trendy t\u00edm, \u017ee experimentuj\u00ed s r\u016fzn\u00fdmi styly a chut\u011bmi piva, nap\u0159\u00edklad craft pivy, kter\u00e1 jsou \u010dasto vyr\u00e1b\u011bna men\u0161\u00edmi, nez\u00e1visl\u00fdmi v\u00fdrobci. N\u011bkter\u00e9 pivovary tak\u00e9 zavedly specializovan\u00e9 edice piva a spolupr\u00e1ci s lok\u00e1ln\u00edmi producenty, aby p\u0159it\u00e1hly z\u00e1jem mlad\u00e9ho publika. Krom\u011b toho investuj\u00ed do marketingov\u00fdch kampan\u00ed, kter\u00e9 c\u00edl\u00ed na mlad\u0161\u00ed spot\u0159ebitele prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n<h4>Jak\u00e9 jsou preferovan\u00e9 kan\u00e1ly pro komunikaci mezi pivovary a mlad\u00fdmi z\u00e1kazn\u00edky?<\/h4>\n<p>Podle v\u00fdzkum\u016f mlad\u00ed konzumenti preferuj\u00ed komunikaci prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed, jako jsou Instagram a Facebook, kde mohou b\u00fdt informov\u00e1ni o novink\u00e1ch a akc\u00edch. Dal\u0161\u00edm efektivn\u00edm kan\u00e1lem jsou mikro-influenceri, kte\u0159\u00ed sd\u00edlej\u00ed sv\u00e9 zku\u0161enosti a doporu\u010den\u00ed ohledn\u011b r\u016fzn\u00fdch zna\u010dek piva. Pivovary tak\u00e9 vyu\u017e\u00edvaj\u00ed emailov\u00e9 kampan\u011b a online sout\u011b\u017ee k zv\u00fd\u0161en\u00ed anga\u017eovanosti v t\u00e9to c\u00edlov\u00e9 skupin\u011b.<\/p>\n<h4>Jak\u00e9 trendy se o\u010dek\u00e1vaj\u00ed v oblasti pivovarnictv\u00ed zam\u011b\u0159en\u00e9ho na mlad\u00e9 konzumenty v bl\u00edzk\u00e9 budoucnosti?<\/h4>\n<p>V budoucnu se o\u010dek\u00e1v\u00e1 pokra\u010duj\u00edc\u00ed r\u016fst z\u00e1jmu o piva s n\u00edzk\u00fdm obsahem alkoholu a bez alkoholu, stejn\u011b jako o alternativn\u00ed ingredience, kter\u00e9 mohou zv\u00fd\u0161it zdrav\u00ed a prosp\u011b\u0161nost piva. Z\u00e1rove\u0148 se tak\u00e9 zvy\u0161uje popt\u00e1vka po m\u00edstn\u011b vyr\u00e1b\u011bn\u00fdch produktech, kter\u00e9 oslovuj\u00ed eticky sm\u00fd\u0161lej\u00edc\u00ed mlad\u00e9 spot\u0159ebitele. Dal\u0161\u00edmi trendy budou digit\u00e1ln\u00ed inovace v oblasti marketingu a zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti prost\u0159ednictv\u00edm aplikac\u00ed a online platform.<\/p>\n<h4>Jak\u00fd vliv maj\u00ed m\u011bn\u00edc\u00ed se preference mlad\u00fdch konzument\u016f na pivovarnictv\u00ed v \u010cesk\u00e9 republice?<\/h4>\n<p>M\u011bn\u00edc\u00ed se preference mlad\u00fdch konzument\u016f maj\u00ed z\u00e1sadn\u00ed vliv na pivovarnictv\u00ed, zejm\u00e9na co se t\u00fd\u010de chut\u00ed a styl\u016f n\u00e1poj\u016f, kter\u00e9 hledaj\u00ed. Mlad\u00ed lid\u00e9 \u010dasto up\u0159ednost\u0148uj\u00ed leh\u010d\u00ed a ochucen\u00e9 varianty piva nebo alternativn\u00ed n\u00e1poje, co\u017e nut\u00ed pivovary inovovat a p\u0159izp\u016fsobovat sv\u00e9 v\u00fdrobky. Trendy jako craft pivo a d\u016fraz na lok\u00e1ln\u00ed suroviny z\u00edsk\u00e1vaj\u00ed na popularit\u011b, co\u017e p\u0159isp\u00edv\u00e1 k tomu, \u017ee pivovary reaguj\u00ed na popt\u00e1vku po r\u016fznorodosti a kvalit\u011b. Tento posun v preferenc\u00edch m\u016f\u017ee p\u0159in\u00e1\u0161et nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti i v\u00fdzvy p\u0159i snaze oslovit tuto c\u00edlovou skupinu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pivn\u00ed mixy p\u0159edstavuj\u00ed zaj\u00edmavou alternativu pro ty, kte\u0159\u00ed hledaj\u00ed sv\u011b\u017e\u00ed chu\u0165 s ni\u017e\u0161\u00edm obsahem alkoholu. STK p\u0159etv\u00e1\u0159ej\u00ed tradi\u010dn\u00ed koncepty, \u010d\u00edm\u017e oslovuj\u00ed \u0161irok\u00e9 spektrum p\u0159\u00edznivc\u016f. Dne\u0161n\u00ed v\u00fdrobci piva experimentuj\u00ed s r\u016fzn\u00fdmi p\u0159\u00edsadami a aromaty, co\u017e umo\u017e\u0148uje ka\u017ed\u00e9mu naj\u00edt si to sv\u00e9. Mezi popul\u00e1rn\u00ed mo\u017enosti pat\u0159\u00ed nealkoholick\u00e9 pivo, kter\u00e9 se st\u00e1v\u00e1 st\u00e1le \u010dast\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed spole\u010densk\u00fdch akc\u00ed a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.oa-roma.inaf.it\/bongiorno\/pivovarkosteleccz-a-preference-mladych-konzumentu-v-neustale-promene-trhu\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Pivovarkosteleccz a preference mlad\u00fdch konzument\u016f v neust\u00e1l\u00e9 prom\u011bn\u011b trhu&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-151540","post","type-post","status-publish","format-standard","hentry","category-cib"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/posts\/151540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/comments?post=151540"}],"version-history":[{"count":1,"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/posts\/151540\/revisions"}],"predecessor-version":[{"id":151542,"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/posts\/151540\/revisions\/151542"}],"wp:attachment":[{"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/media?parent=151540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/categories?post=151540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oa-roma.inaf.it\/bongiorno\/wp-json\/wp\/v2\/tags?post=151540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}